I came across this story about 18 year old Bethany Mota, who has turned her fashion hobby into an extremely profitable career. Bethany started he YouTube channel when she was 14 and posted videos containing her thoughts, beauty tips, and fashion advice. She has millions of followers and it is estimated that she earns about $40,000 a month from advertisements on her channel.
This savvy young fashion mogul also uses other social media like Instagram to share her ideas and videos. She currently has millions of followers, and actually has more followers than leading fashion institutions like Vogue, Elle, and Cosmo.
Here is a link to her social media outlets:
YouTube Channel: https://www.youtube.com/user/Macbarbie07
Instagram: http://instagram.com/bethanynoelm
Twitter: https://twitter.com/BethanyMota
Recognizing her influence on young shoppers, Aeropostale hired her to pick things she like to be sold in their stores and was so successful at it, that they gave her the opportunity to design her own line of clothing to be sold in their stores!
It is a great story about a young lady that has overcome cyber-bullying as a teen and used social media to literally get her a dream career before she even finished high school. I think it is a great example for students to see what a fellow teenager has been able to accomplish with a responsible and productive use of the popular social media tools that are out there.
No comments:
Post a Comment